Product rendering and 3D product visualization is a way of visualizing what your product will look like before you produce it. This is important because there are many different ways that a product can be produced, and sometimes consumers want to know how the product will look before they buy it. It’s also handy for designers who need to see what their design looks like when manufactured, so they can make adjustments if necessary!
3D product rendering can be done for product presentation, product placement in-store, or as part of an animation. The phenomenon helps product designers, product developers, and manufacturers to create realistic images of new products. 3D product visualization refers to the use of computer-generated graphics software for purposes such as product presentation or design evaluation. Together they are used by various industries, including automotive, aerospace, architecture, and furniture design.
What is Product Rendering and Visualization?
Product rendering and 3D product visualization are a way of visualizing what your product will look like before you produce it. This is important because there are many different ways that a product can be produced, and sometimes manufacturers want to know how the product will look before they sell it. It’s also handy for designers who need to see how their product functions, so they can make adjustments if necessary!
Product rendering is the process of generating a non-photorealistic or photorealistic image from a 3D or 2D model using computer programs. Visualization, on the other hand, uses software technology to manipulate and view technical drawings, 3D models, and other related design documents of large assemblies and manufactured components of the product.
Software packages like SolidWorks have visualization and rendering features in-built, allowing you to run your product design through its rendering engine for immediate results.
What is photorealistic product rendering?
Photorealistic product rendering refers to the use of software technology to create images that are life-like. It helps in achieving results on a photograph that are near to reality. Photorealistic product rendering proves to be beneficial in all functional areas of life, depicting objects and individuals.
Features Required to Create a Realistic Rendering
So, how to create product renderings? Technically speaking, you need
- Basic knowledge of product design and product engineering.
- Good 3D modeling skills.
- Knowledge about product renderings software packages, such as SolidWorks, Rhino, or Sketchup.
These are just some of the basic requirements for a good product designer to create photorealistic renderings from their designs! Remember that not every product is the same, and product rendering is a job for the experts!
So, the following are some of the primary features that should be included while creating realistic renderings:
Shading
Shading is an important product rendering feature that helps create realistic images. This refers to the simulation of natural light and shade on a particular product, which can be done using different types of lighting features. And using proper shading algorithms, color depths can be easily defined. A product designer should understand the concept of product shading and use it effectively when creating photorealistic renderings!
Texture Mapping
Texture mapping is a product rendering feature that refers to the way light interacts with surfaces. It tells us which areas are shiny, dulled, or rough and can be mapped onto different objects in order to simulate realistic lighting conditions. Metal surfaces are easy to recreate. However, when it comes to objects like smooth carpet surfaces, furniture fabrics, it needs high levels of accuracy for imparting a realistic depiction of the product.
Shadows
Shadows create the illusion of 3D depth in product renderings. It’s important to know how shadows work and make sure they’re included when creating product renders! To include shadows, you need to take into account how the surface looks when the light falling on it is blocked in a certain way. Please note shadows are not just about the lights. The object too has a shadow that is cast onto the surface or other object. So, you need to keep these aspects in mind.
Reflection
Reflections refer to the simulation of reflection on a particular product surface when light falls onto it at an angle. Reflection is dependent on three things: the type and color of the object that’s reflecting, the kind of material from which the objects are made up, and the color and intensity of the light source. The use of proper reflection techniques can bring any image to life.
Benefits of Product Rendering and Visualization
Product rendering and visualization is an important feature that product designers should know. There are many benefits of product rendering, such as:
- It allows product designers to create images or 3D renderings of their designs without actually constructing the prototype.
- Product replicas can be created faster by visualizing them in a computer environment, which will serve as product prototypes.
- Product rendering is cost-effective. It saves time and money in product design, as it allows to make changes at any stage of the product development process with less expense.
Summary
3D renderings allow product designers to view their products from different angles and get a more realistic idea about how they will look. This helps them evaluate their product and make any changes before investing in the product.
